Juventus is nearing a deal to bring Jeep back as its primary kit sponsor, with a reported value of €25 million per season. The partnership, which ended in 2024, is expected to resume in time for the Club World Cup in June 2025. Juventus will also feature Visit Detroit as a secondary sponsor.
For the 2025–26 season, Juventus are close to reuniting with former kit sponsor Jeep in a deal reportedly worth €25 million per season, according to Reuters. The agreement is expected to bring the iconic Jeep logo back to the front of Juve’s jerseys ahead of the Club World Cup in the United States, where they face Al Ain FC in their group opener on June 18.
Juventus ended their long-term sponsorship with Jeep after the 2023–24 campaign in search of a more lucrative deal, and have since displayed the Save the Children logo during the ongoing 2024–25 season. Additionally, Juventus will feature Visit Detroit as a secondary shirt sponsor, alternating between the two sponsors during Serie A matches—a practice permitted by league rules. However, in UEFA competitions such as the Champions League, only Jeep’s branding will appear.
While the length of the new Jeep deal has not been disclosed, Juventus confirmed negotiations with top-tier partners, aligning with their financial goals for the 2025–26 and 2026–27 fiscal years. The club aims to create long-term value for shareholders and stakeholders through this commercial strategy. A formal announcement is expected soon, with hopes the deal will be finalized before the summer tournament in the United States.
