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TikTok is quietly testing a new tool called TikTok for Artists to help musicians grow their careers, even as the app’s future in the US remains uncertain.
This new platform gives artists tools to promote their songs, track how well they’re doing, and connect more deeply with fans.
Currently, TikTok is testing the platform in five countries: Australia, New Zealand, Japan, Korea, and Indonesia, but it plans to expand to more places soon. (via Tech Crunch)
So, what can artists do with this new platform? First, they can create campaigns to promote upcoming music releases.
For example, they can set up pre-save campaigns on popular streaming platforms like Spotify and Apple Music or even offer exclusive merchandise to fans. These features aim to build excitement before a song or album drops.
Artists will also get access to detailed performance data, letting them see how their music and posts are doing—like what songs are trending or which countries their fans are coming from.
This helps them make smarter decisions about what to release and how to promote it.
Another cool feature is the ability to highlight fan videos. Fans who use an artist’s song in their TikTok videos could be featured on the artist’s profile under a section called “Music Tab Fan Spotlight.”
This encourages more fan interaction and helps artists build a stronger community.
TikTok says it will share more about the platform soon. This move makes sense because TikTok is already known for launching viral music trends.
The company hopes to make music promotion even easier and more effective by giving artists better tools.
Interestingly, this comes shortly after TikTok’s parent company, ByteDance, shut down a test music-streaming app called TikTok Music.
The company said it wanted to focus more on helping artists succeed directly on TikTok and boost streams on other platforms instead.
Do you think TikTok is creator-friendly? Do you like this new platform? We want to hear your thoughts below in the comments, or via our Twitter or Facebook.
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