Ubisoft is forming a new unit in collaboration with Tencent to oversee its most popular franchises. This strategic partnership aims to enhance the development and distribution of Ubisoft’s games, leveraging Tencent’s expertise and market presence in China. The initiative reflects Ubisoft’s commitment to expanding its global reach and adapting to the rapidly evolving gaming landscape.
Tencent Invests $1.25 Billion in Ubisoft’s ‘Assassin’s Creed’ and ‘Far Cry’ Franchises
Tencent has made a significant move in the gaming industry by investing $1.25 billion in Ubisoft, the renowned video game developer behind iconic franchises such as “Assassin’s Creed” and “Far Cry.” This investment highlights Tencent’s strategic focus on enhancing its global gaming portfolio and expanding its reach in the market. By partnering with Ubisoft, Tencent aims to leverage its vast resources and expertise to further develop popular game franchises.
On March 27, 2025, Ubisoft announced a significant strategic move, creating a new subsidiary to manage its flagship franchises—Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow Six—backed by a €1.16 billion (approximately $1.25 billion USD) investment from Chinese tech giant Tencent. This subsidiary, valued at €4 billion (around $4.3 billion USD), will see Tencent acquiring a 25% minority stake, while Ubisoft retains full control and ownership of the entity. The deal, expected to finalize by the end of 2025, aims to strengthen Ubisoft’s financial position by reducing its net debt and accelerating the growth of these key franchises.
The new subsidiary will encompass development teams in Montréal, Quebec, Sherbrooke, Saguenay, Barcelona, and Sofia, along with the existing back catalog and all future projects tied to these three brands. Ubisoft has framed this as a transformative step, with CEO Yves Guillemot emphasizing that it will “crystallize the value of our assets” and create conditions for long-term success by fostering “evergreen” game ecosystems. These ecosystems are intended to enhance narrative solo experiences, expand multiplayer offerings, and introduce free-to-play elements, all while leveraging greater investment and creative capacity.
Tencent’s involvement builds on its existing 10% stake in Ubisoft and reflects confidence in the potential of these franchises to evolve into enduring, multi-platform experiences. The timing aligns with the recent success of Assassin’s Creed Shadows, released on March 20, 2025, which Ubisoft reports has attracted over 3 million players, marking a strong start for the subsidiary’s portfolio. Meanwhile, Ubisoft’s core business will shift focus to other franchises like Ghost Recon and The Division, as well as new IPs, though details on the broader impact—such as employee transitions or the future of other Ubisoft titles—remain unclear for now.
The investment comes at a crucial time for Ubisoft, which has faced various challenges, including market competition and changing player preferences. Tencent’s financial backing will provide Ubisoft with the necessary capital to invest in new technologies and innovations, ensuring that their flagship titles continue to captivate audiences worldwide.
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